Sensory Marketing

★★★★★ 4.5 57 reviews

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Management number 233404258 Release Date 2026/06/27 List Price $14.98 Model Number 233404258
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Read more

ASIN B01FYAHP44
XRay Not Enabled
ISBN13 978-0230237049
Edition 2009th
Language English
File size 1.3 MB
Page Flip Enabled
Publisher Palgrave Macmillan
Word Wise Enabled
Print length 197 pages
Accessibility Learn more
Screen Reader Supported
Publication date May 21, 2009
Enhanced typesetting Enabled

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